Sustainability has caught the imagination of the world and the business sector in particular has been intrigued by Green Businesses for quite some time now. Environment issues are all over the newspapers and other mass media vehicles. A simple business owner, who is just interested in minting profits, may be baffled by this new term. In this article, we try to answer the most asked questions about green businesses.
What is a green business?
A green business is an organization that makes its profits without exerting any negative influences on the environment, society and economy. It is also called a sustainable business as it focuses on using the resources in such a way so as to meet the current requirements while keeping them available for future use. Imagine being gifted with a box of chocolates, sustainability would be if you eat the chocolates in such a way that you satisfy yourself for the moment while saving the rest of it for future. Social sustainability refers to the corporation walking an extra mile and contributing to the society by various methods like providing basic amenities or employment opportunities.
What are the benefits of running a green business?
A green business enjoys several benefits over smoke-belching organizations. To begin with, you are doing something significantly good to the environment, economy and the society. The products of your company may have been touching lives before, but now they do it in a more positive way. If the act of goodwill is not enough to a business man’s mind, be satisfied by the fact that you may cut your company’s operation costs significantly by following the Three R Strategy (Reduce, reuse &recycle) and other sustainable business practices. Add to this the fact that being a green business attracts you a lot of mention in the media which means free PR. Critical acclaim from environment NGOs may passively boost your sales and earn you a positive business reputation.
How can I make my business green?
Building a green business is a process and not an event. Begin by making sure that you use environment friendly technology, materials and manufacturing processes to create an equally environment friendly product. Every organization needs to keep several offices in addition to creating a useful product line. Green businesses try to lower their carbon foot print in their offices as well. Make the most of natural light, cutting out the need of electricity. Using renewable energy sources like solar, wind and tidal energy is an environmentally wise option. The ways of remaining committed to the environment are numerous and you keeping discovering new ones once you start.
Sustainability is not a new phenomenon however it hasn’t been under the public’s eyes until recently. Environmental consideration must be at the heart of each development project.